Players: We first observe ready-to-wear brands, creators (designers – model makers), department stores, distributors, clothing media sites, fashion magazines, and more recently the bloggers, YouTubeurs, etc. ...
Scopes: The clothing market is mainly composed of the following product categories: ready-to-wear, sportswear, professional and protective clothing, lingerie, luxury clothing, accessories, and shoes. These product families depend on 4 main criteria: sex and age, seasons and fashion trends that provide guidance for the new collections.
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Whether your business is BtoB or BtoC, and regardless of the product(s) and clothing accessories that you commercialize, it is the purchase intentions and new consumption patterns that run your business, marketing and branding strategies.
The arrival of the digital in the fashion clothing brought:
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The client data became the epicenter of any strategic orientation.
It allows listening better to the consumer, understanding him and reaching him.
Thanks to the power of our technology and our qualified and segmented data, and for an adapted response, we offer you: